Message from Xinlin
Thank you for joining us to learn more about product analytics! I hope it will be a helpful session for us to re-think how users experience our products, and get us to be more curious about data!
Compulsory (1-2 hours pre-work)
Please sign up for access due to the way the platform works but it’s a pretty simple process.
Students must finish this prework to be able to work on the hands-on exercises during the live workshop. There is no grading for this pre-work, but there is a quick for you to test out your knowledge
2 optional items:
- Quiz (with answers): https://docs.google.com/document/d/1UGsjVMxPf29Vo0CE9YRDfk6G2oGHJTQm/edit
- Reading of 2 articles
Metrics that matter to Tata Sky: KPIs - Mixpanel
As Senior Vice President of New Product Development at Tata Sky, a Mumbai-based direct broadcast satellite service provider and joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.), Vinati Malik is responsible for driving innovation in product features, and enhancement in customer engagement and experience.
Metrics that matter to AdStage - Mixpanel
Ad networks like Google and Facebook are just as byzantine as they are powerful.
Metrics that matter to Seelk - Mixpanel
Amazon's marketplace has over 12 million products in its catalogue, 5 million marketplace sellers, and owns half of the entire eCommerce market. Seelk's mission is to make sure that businesses who participate in this incredibly competitive online marketplace profit and grow exponentially.
Metrics that matter to ZipRecruiter - Mixpanel
In this installment of "Metrics That Matter," we talk to Akio Bandle, the Senior Product Manager, Mobile, at ZipRecruiter. Akio currently manages ZipRecruiter mobile apps, including the number 1 ranked job search app for iOS.
Hinge's 'good churn' reveals unlikely lessons for startup growth
Almost no company could give me a lesson on love and data better than Hinge, one of today's most popular dating apps. The modern day matchmaker has been very successful in digitizing an old fashioned way of meeting people: through mutual friends.
Ask an Expert: Tanmay Goel on understanding user behaviour to encourage sustainability - Mixpanel
Every day, 69 million PET bottles are consumed across Japan. This prompted the founding of mymizu, a social enterprise that aims to reduce plastic use. As the first water refill app in Japan, helps users to locate over 200,000 refill spots worldwide so that users wouldn't need to buy bottled drinks, and contribute to the waste problem.