Just found out about 'blind box live streaming' in China where they have gamified livestream shopping..

Gambling + Shopping + Community

Viewers pay small amounts to purchase mystery items in "blind boxes."
Sellers unpack these boxes live on stream, revealing contents to eager audiences.
Lucky draws and bonus items keep players engaged and coming back for more.

People have ended up spending thousands of dollars per month on these games because they are addicted or generate FOMO.

Always some fun e-commerce stuff coming out of China! 😁

#newsbits