Some delightful easter eggs I found while using PayPay Corporation's app.

One of my favourite use cases of PayPay is that I can pay my utility bills directly through them by scanning the bill bar code and paying it off cashless rather than going to the convenience store, where they force you to pay in cash. Its just an annoying chore that I did for almost a year till I found I could do it through PayPay.

(Yes that is still how a majority of people pay their bills in Japan!)

But, I actually look forward to paying my bills through PayPay because everytime I do, I add a tree to my forest. 🌲

Along with providing a great use case that solves a pain point, there is messaging and call to action about paying bills online to save paper and rewards me for doing so with further gamification by adding cute trees and animals to my forest on the app.

It was refreshing to see that this kind of delight-giving function made it into the app, when as a PM I know there is always a war of prioritization and urgency of other things to build.

So I would like to show my appreciation to the team that shipped this, its something that keeps me coming back and makes it more personal.

Maybe Amit Bhasin can pass on my message 😁

You can pay all sorts of bills using PayPay - https://lnkd.in/gsiHJSAj

Read more about the digital forest here - https://lnkd.in/gC8bFi69

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