Show me a 10ft paywall, I’ll show you a 12ft ladder

12ft.io is a site that removes most paywalls, ads and other distractions from online articles by showing the cached version that Google saves for its search engine.

I personally think that its not the best user experience to hit a reader with a paywall after a few paragraphs.

While this industry is ripe for innovation and many sites like Substack are helping writers monetize their content in more meaningful ways, while preserving the reader experience, most major news publications still follow these traditional business models.

I think bypassing one or two paywalls should be completely acceptable, and so I use the 12ft shortcut on my iPhone to do so.

So go on and enjoy that article, I have even more interesting tips on how to make online reading experience more fun and distraction free and plan to write a bigger post about it

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https://12ft.io/