A primer on customer interviews - from the best in the business

Teresa Torres who is the author of Continuous Discovery Habits, recently wrote this post to give very straightforward tips on best practices while doing user interviews.

Some interesting things I read from this

Who should be doing the interviews? - A product trio (PM, designer, SWE), discovery is a team sport, and the interviewer should rotate while others observe and synthesize
How often should we do interviews? - Atleast once a week. I like this cadence and its actionable, and builds a team habit.
How to find interviewees? - Automate this as much as possible by directly using scheduling tools
Is an incentive needed? - Not always, and maybe a perceived reward is better than cash, also ask for shorter bits of time, instead of an hour
What if there is beauraucratic wall and you are not able to reach your customers? - Start small, and use your personal network, befriend the business team and work together with them to open this channel

We immediately started following some of these as we build out our user research flows. If you are working on a tech product and not in close contact with your users. Who are you actually building for?

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